Privacy Policy

The privacy of our visitors to The Weekend Drive and California Driver is important to us.

  • At TheWeekendDrive.com and CaliforniaDriver.net (The Weekend Drive), we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use and visit The Weekend Drive, and how we safeguard your information. We never sell your personal information to third parties.
  • Log Files: As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Cox Cable), the browser you used to visit our site (such as Internet Explorer or Chrome), your location, the time you visited our site and which pages you visited throughout our site. This information is never shared with outside entities and is used exclusively for search engine optimization (SEO) and search engine marketing (SEM) and other marketing and site content enhancements.
  • Cookies and Web Beacons: We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as social media plugins.
  • Advertising: We also use third party advertisements on The Weekend Drive to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geo-targeting purposes (showing New Car Dealer ads in San Diego to someone visiting our site from an IP address in San Diego, for example) or showing certain ads based on specific sites visited (such as showing Tire ads to someone who frequents Tire sites).
  • Opt-in E-mail Newsletter: We offer visitors the option to subscribe to our free, occassional e-mail newsletter for our sites. E-mail addresses of our subscribers are never shared with third-parties. Subscribers are offered simple, one-click means to unsubscribe to the newsletter from within each individual email. We never send unsolicited offers to our subscribers unless they have specfically requested third-party advertisements via email. Our email newsletters are often “co-branded” with our automotive partners, and may contain partner content or third-party advertising offers, which may contain coding and tracking technology. This technology is used to track the marketing effectiveness of our email newsletter offers and they do not transmit any personal information to third-parties. We also employ “anti-spam” features that block our newsletters from being sent or forwarded by known spamming entities. Our e-mail subscriber list is maintained and deployed from our internal and proprietery e-mail database and servers, and via our e-mail vendors such as MailChimp and others. Their own privacy policy and anti-spam policy applies to this policy.
  • Shopping and E-commerce: We may offer merchandise and e-commerce to visitors through third-party vendors. Third-party privacy and merchandise policies are supplemental to this privacy policy. We offer our site visitors the ability to search for vehicle pricing quotes from dealers near an area they specify, through a third party partner, and their privacy policies are supplemental to this privacy policy.
  • Security: This site incorporates appropriate safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information we have collected and we have put in place reasonable precautions to protect information from loss, misuse and alteration. Our security and privacy policies are periodically reviewed and enhanced as required and only authorized individuals have access to the information you provide us.
  • External Links: We provide links to various Web sites that we do not control as well as to our sponsors. When you click on one of these links, you will be transferred out of our Web site and connected to the Web site of the organization or company that you selected. Even if an affiliation exists between our Web site and a third-party Web site, we exercise no control over linked sites. Each of these linked sites maintains its own independent privacy and data collection policies and procedures. If you visit a Web site that is linked to our site, you should consult that site’s privacy policy before providing any personal information.
  • Use of sites: By visiting The Weekend Drive, you acknowledge that you have read and understand our Privacy Policy and Terms of Service (if applicable). If you have any questions or to request additional information, you may send an e-mail correspondence to the “contact” email listed on our site(s).